Project Overview
We built a sophisticated budget impact model that worked independently of, but within the Veeva framework, creating a distinctive experience within a normally limited platform.
Expanding Veeva’s capabilities: Although hosted within Veeva, the model has sophisticated customisation functions, such as patient population mapping.
Animated explanations: The MOA (Mechanism of Action) of the drug was clearly explained with simple animations.
Dynamically responding results: Clinical trial data was presented with visually engaging animations that dynamically responded to changes in the model’s input variables.
The Challenges
Platform limitations: Veeva is typically restrictive in terms of interactivity and customisation, making it difficult to build dynamic tools within its framework.
Integration constraints: Developing a sophisticated budget impact model that functioned independently while still operating seamlessly within the Veeva environment posed technical and architectural challenges.
Advanced functionality within a constrained system: Implementing complex features like patient population mapping and interactive data inputs required pushing the boundaries of what Veeva typically allows.
Communicating complex scientific content: Explaining the Mechanism of Action (MOA) of the drug in a way that was both accurate and easy to understand necessitated creative visual simplification.
Real-time interactivity: Ensuring that clinical trial data could visually and dynamically respond to user input demanded careful design, animation logic, and performance optimisation.
Maintaining visual engagement: Delivering a polished, engaging user experience with responsive animations within a highly structured medical content platform required balancing creativity with compliance.
Our Solution
Developed a sophisticated budget impact model that functioned independently while operating seamlessly within the Veeva framework—delivering a distinctive and enhanced experience within an otherwise limited platform.
Expanded Veeva’s capabilities by incorporating advanced customisation features, including patient population mapping and variable-driven calculations.
Created simple, clear animations to visually explain the drug’s Mechanism of Action (MOA), making complex scientific information more accessible.
Designed interactive elements to present clinical trial data using visually engaging animations that dynamically responded to user-modified input variables.
Delivered a highly interactive, visually compelling, and compliant tool that elevated user engagement and improved the communication of key data within a structured environment.